Stakeholder mapping

TL;DR

Plot stakeholders on a matrix to develop an engagement strategy with those who have the most power and those who have the most influence.

What you'll need

  • Whiteboard
  • Pens
  • Post-its

Stakeholder mapping is used to define who’s invested in the project and who’s making decisions. This will enable the development of a communications strategy throughout your project.

Invite your team to list out all the stakeholders that have some ownership of the project, and note the, on post-its. Draw a quadrant with an x-axis of ‘Power’, and a y-axis of ‘Interest’. Label the quadrants low to high power and low to high interest as below. Next ask your participants to stick the stakeholders in relative quadrants at relative positions within each quadrant.

A stakeholder mapping matrix with post-its placed in relevant positions of low to high power and interest

After the exercise is complete, discuss specific communication strategies as a group for engaging stakeholders.